Unsightly bulging bra lines and 'armpit cleavage' have been revealed as one of the most common complaints among women.
So in response to this, Sainsbury's have created a special skin-smoothing bra to banish lumps and bumps on your back for good - and it costs just £10.
Before and after: Sainsbury's Back Smoothing
Bra's straps are closer
to the centre to avoid unsightly armpit cleavage, and the bra is free of
elastic to ensure it doesn't dig into the skin and cause
rolls
The bra's straps have been moved closer to the centre of the back to avoid unsightly armpit cleavage. The bra is also free of elastic to ensure it doesn't dig into the skin and cause rolls.
Back to front: The bra spent a year in development,
and one of its key features is that the fastening has been positioned at
the front, between the cups, to avoid visible bra lines at the back
'Both flattering and functional, we want
our customers to know that Sainsbury's has got their back this Christmas
and it's looking great'
Toni-Ann Lindsay, Sainsbury's Lingerie
Buyer said: 'Our in-house design team has engineered this Back
Smoothing Bra after "back fat" was highlighted as one of our customers'
biggest body concerns.'Both flattering and functional, we want our customers to know that Sainsbury's has got their back this Christmas and it's looking great.'
The new bra is available in 50 Sainsbury's stores nationwide from today, the Back Smoothing Bra is £10 and ranges from sizes 34-38 B-DD and 40C-DD.
Toni-Ann Lindsay, Sainsbury's Lingerie
Buyer said: 'Our in-house design team has engineered this Back Smoothing
Bra after "back fat" was highlighted as one of our customers' biggest
body concerns'
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